Execution can really be boiled down into 5 main approaches:
#1 – Planning but not doing – easy challenge
#2 – Doing without prioritizing – medium challenge
#3 – Doing the right things at the right time in the wrong way – medium challenge
#4 – Doing the right things at the right time in the right way – hard challenge
#5 – Doing the right things at the right time in the right way, with SPEED – the greatest challenge
The first three levels of execution are usually the result of fear, poor planning or lack of capital and/or creativity. Level 4 execution is something that most teams can be proud of. Level 5 execution takes a whole new level of awareness, willingness and passion. It requires high energy, high trust and high standards. It requires pushing beyond levels you even knew you were capable of.
The difference between executing at a level 4 versus a level 5 can be enormous. From the field of sports to business to life itself – most of the rewards go to those who are clear about the right actions in a given environment and move fast in their execution. Perhaps the single biggest factor between species that go extinct and those that evolve to live another day is the SPEED at which they can adapt to their environments.