Changing Minds: The art and Science of Changing Our Own and Other People’s Minds.

My favorite quotes in the book so far:

We may think of the mind as a vast hall of combat. In that environment various stories, ideas and values compete, wrestle and vie with one another for survival, for long term entrenchment in the brain, for the opportunity to stimulate consequential behaviors.
– Howard Gardner, Changing Minds, based on theory of economist Thomas Malthus

To change minds effectively leaders make particular use of two tools: the stories they tell and the lives they lead.
– Howard Gardner, Changing Minds

Making sense is not the same as being correct.
– Howard Gardner, Changing Minds